History and Shootouts

Blindfold Telecaster Challenge with Ed Struijlaart
Guitarist, artist, and podcaster Ed Struijlaart was challenged by me to pick out a Fender Telecaster while blindfolded. Six Fender Custom Shop Teles and one American Standard... And the one he chos...
The Secret Story Behind the First Fender Stratocaster in the UK — and a Forgotten Hank Marvin Custom Shop Guitar
In 1959, the electric guitar landscape in the UK changed forever when Cliff Richard bought a Fender Stratocaster for his lead guitarist Hank Marvin. When the case opened, Marvin found a striking F...

Choose your Strat - Blindfold challenge
Which Custom Shop Strat will guitar player Ed Struijlaart pick: BLINDFOLDED!!!

Fender Custom Shop Stratocasters - Short History - With four early guitars!
The Fender Custom Shop started in 1987. But in 1992 a shift happened with the appearance of the first Custom Shop Stratocaster in the Fender Pricelist. In this video a short history of the first "s...

Fender Custom Shop Relics: Waste! or Worth it?
Everybody loves Strats. But when it comes down to relicing you either hate it or love it. What are the different levels of relicing at the Fender Custom Shop?

Fender Stratocaster Anniversary Editions: Celebrating Legendary Milestones
Since 1979 Fender celebrates the birth of the Stratocaster in 1954 with special Strat models. In this video a short history of the 25th, 35th, 40th, 50th and 60th anniversary models. And four of th...

The Story of Fender Stratocasters in the 1980s
When I had five 80s Fender Stratocasters in stock, it gave me the opportunity to tell a little bit about the history of Fender Strats in the eighties. But also to show the five guitars and give you...