History and Shootouts

Advice
What Holds Its Value? We Tracked 632 Custom Shop Stratocasters for 22 Weeks
If you have ever stood in front of two Custom Shop Stratocasters wondering which one you will regret less in five years, this article is for you. We have been asked the same question in the showroo...

Blog
Stevie Ray Vaughan's "Charley": The Lipstick Tube Strat Built by a Friend
In Short
"Charley" was a white, Stratocaster style guitar built for Stevie Ray Vaughan by Charley Wirz, owner of Charley's Guitar Shop in Dallas, either in late 1983 or in 1984. Sources disagree a...

Blog
Fender Stratocaster Colors: Finishes That Define a Guitar’s Identity
If there is one thing that makes a Fender Stratocaster instantly recognizable, it is the color. Before you hear a single note, a Strat already tells a story through its finish. I have sold over 30...

Blog
The Cunetto Era: The Secret History Behind Fender's First Relic Stratocasters (1995-1999)
"Discover why Vince Cunetto relic Stratocasters from 1995-1999 are the most sought-after Custom Shop guitars. Learn the history, how to identify them, and why collectors pay premium prices."

